粤黔双向奔赴！“媒体+”助力贵州小黄牛“卖爆”大湾区｜潮汕牛肉火锅文化节

Core Viewpoint - The collaboration between Guangdong and Guizhou provinces is enhancing the market presence of Guizhou's small yellow cattle in the Guangdong-Hong Kong-Macao Greater Bay Area, driven by a strong demand for high-quality beef and supported by media initiatives [7][31][70]. Group 1: Market Demand and Supply - The Greater Bay Area is a key beef consumption region in China, with an annual beef consumption exceeding 800,000 tons, and the Chaozhou beef hotpot segment holds two-thirds of the market share [13][14]. - In 2024, Guangdong's beef production is projected to be only 45,000 tons, with a self-sufficiency rate below 6%, leading to a reliance on imports for 65% of its beef supply [19][21]. - Guizhou, as a major beef-producing province, has a cattle inventory of 4.6916 million heads and a beef output of 228,900 tons in 2024, reflecting a year-on-year growth of 3.3% [22][23]. Group 2: Quality and Competitive Advantage - Guizhou's small yellow cattle are recognized for their ecological farming characteristics, offering high amino acid, high protein, and low-fat advantages, making them ideal for the fresh-cut requirements of Chaozhou hotpot [28][30]. - The geographical advantages of Guizhou, including its high forest coverage and natural pastures, contribute to the optimal growth conditions for small yellow cattle [25][27]. Group 3: Collaborative Initiatives - The "Media+" initiative is facilitating the integration of production and sales between Guangdong and Guizhou, enhancing the branding and market reach of Guizhou's beef products [9][56]. - The upcoming Guangdong Chaozhou Beef Hotpot Cultural Festival aims to further elevate the brand recognition of Guizhou beef and streamline sales channels in the Greater Bay Area [33][65]. - A recent collaboration resulted in a signing of cooperation agreements worth approximately 400 million yuan during the "Qian Niu Ben Yue" production and sales connection conference [39][40]. Group 4: Future Prospects - The ongoing collaboration is expected to expand Guizhou's small yellow cattle market from the Greater Bay Area to the national level, establishing a replicable model for "Media+Industry" integration [70][72].