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Core Viewpoint - The article highlights the significance of Zengcheng Chichai Heart as a high-quality agricultural product, emphasizing its unique flavor and the introduction of a "vegetable ticket" system to protect its brand and promote sustainable development in the industry [2][7][25]. Group 1: Product Quality and Characteristics - Zengcheng Chichai Heart is recognized as a national geographical indication product, known for its excellent quality, unique flavor, low fiber, and tender texture, earning it the titles of "King of Chai Heart" and "Crown of Vegetables" [2][3][4]. - The optimal growth period for Zengcheng Chichai Heart is 120 days, with the best planting time being from mid to late August, leading to a harvest by the end of December [10][11]. Group 2: Industry Practices and Standards - To ensure the quality of Zengcheng Chichai Heart, the local government has implemented a "vegetable ticket" system, which authorizes the use of a special label for products that meet the 120-day growth standard [7][25]. - Several farmers have begun to apply for the special label, indicating a commitment to maintaining the traditional growing practices that enhance the flavor and quality of the product [8][22]. Group 3: Market Demand and Consumer Preferences - There is a growing consumer demand for the traditional 120-day Zengcheng Chichai Heart, as some consumers have reported dissatisfaction with early-maturing varieties that lack the same flavor [14][19]. - Farmers are increasingly recognizing the importance of adhering to traditional growing methods to meet the quality expectations of discerning customers [22][24].