The Salvation Army and Walmart Partner Once Again to Bring Joy and Hope to Families in Need This Holiday Season

Core Points - Walmart and The Salvation Army are collaborating to address the increasing needs of communities during the holiday season by matching customer donations through various initiatives [1][2][3] Donation Matching Initiatives - From now until December 24, Walmart will match donations made through the Holiday Meal Donation process, up to $500,000 [2] - Between December 2 and December 24, Walmart will match online and app Round-Up donations, up to $1 million [2] Community Impact - The partnership aims to provide meals, housing assistance, and essential resources to families struggling with the cost of living and reduced food assistance programs [3] - The Salvation Army expects to support millions of people in need through this collaboration, ensuring that hope is provided during the holiday season [3][7] Involvement Opportunities - Customers can participate by donating at the register, rounding up their total online, or contributing to meal support efforts [6] - The Red Kettle Campaign will run from November 15 to December 24, allowing shoppers to make cash or digital donations [6] - The Angel Tree initiative will allow customers to purchase gifts for local children in need from November 15 to December 15 [6] Organizational Background - The Salvation Army helps over 28 million people in America annually, providing food, shelter, and various support services [9] - Walmart, with a fiscal year 2025 revenue of $681 billion, operates over 10,750 stores and employs approximately 2.1 million associates worldwide [10]