争夺“短剧之都”，又一个中部省会入局

Core Insights - The forum held in Changsha focused on the integration of culture and technology, emphasizing the support for the micro-short drama industry through a set of measures aimed at high-quality development [1] Group 1: Industry Development - Changsha has introduced ten measures to support the micro-short drama industry, including funding for filming bases, quality creation, and technology empowerment [1] - The micro-short drama market in China is projected to exceed the total annual box office for films for the first time in 2024, with a market size expected to reach 63.43 billion yuan in 2025 and grow to 85.65 billion yuan by 2027, reflecting a compound annual growth rate of 19.2% [1] - The micro-short drama production in Hunan province was only 3% of the national total in 2024, indicating a lag in development compared to other regions [1] Group 2: Regional Competition - Changsha aims to establish itself as a significant player in the micro-short drama industry, with the recent opening of the Tongguan Shudian Short Drama Film City, which is expected to produce 500 to 800 micro-short dramas annually [2] - The success of Zhengzhou's "Shudian" model, which has rapidly gained traction due to cost advantages and cluster effects, serves as a benchmark for Changsha's development strategy [2] Group 3: Talent and Infrastructure - Changsha has seen a net inflow of 1 million people over the past decade, with 80% being young individuals, positioning it as one of the cities with the highest population growth in China [4] - The local entertainment industry is robust, supported by major platforms like Mango TV and the establishment of a national copyright research center, enhancing the region's capability in copyright protection for micro-short dramas [5]