聚焦进博｜在进博 听他们的中国故事

Core Insights - The 8th China International Import Expo (CIIE) is being held from November 5 to 10, attracting over 4,100 foreign enterprises from 155 countries and regions [1] Company Highlights - Lululemon has participated in CIIE for the second year, noting significant brand awareness growth and community engagement through yoga events across 43 cities in China [3][7] - Kao Group has been in China for 30 years and emphasizes a localization strategy, showcasing products tailored to Chinese consumer needs, with many new products produced locally [4] - LVMH has deepened its presence in China since entering the market in 1990, showcasing brands like Bulgari and Dior at CIIE to strengthen ties with the Chinese market [5] - Nike has been in China since 1981 and has witnessed the rise of Chinese sports, emphasizing its commitment to the market through the launch of new products and the establishment of the Nike China Creative Center in Shanghai [6][12] Market Trends - The demand for sports and wellness products is increasing in China, prompting Lululemon to expand its product categories beyond yoga to include running, training, tennis, and golf [7] - Shiseido introduced its first skincare brand specifically for Asian skin at CIIE, highlighting the importance of local partnerships in innovation [10] - L'Oréal's "BIG BANG Beauty Tech Co-Creation Program" aims to collaborate with startups to develop innovative beauty technology solutions, with 64% of its products sold in China being locally produced [11][12] Investment and Economic Impact - Thai company Tsingtao Group launched special edition products at CIIE, reflecting its growth from exhibitor to investor in China, with over 4.3 billion yuan invested in the last five years [13] - APP (China) has adopted a sustainable development model and plans to achieve approximately 89.4 billion yuan in sales by the end of 2024, actively participating in regional trade initiatives [13]