Tired of your bank? Here's why Americans are 'soft switching.'

A few years ago, corporate America buzzed with talk of “quiet quitting.” Now, a banking industry report points to another new trend with an alliterative name: “soft switching.” Large numbers of customers are quietly changing banks, according to an Oct. 20 report from J.D. Power. It’s notoriously hard to change your primary bank account, when you consider direct deposits, automatic withdrawals and all that’s involved in rerouting them. Instead, customers are opening second or third checking accounts at n ...