Why Disney is losing the PR war with YouTube TV as their contract dispute drags on

Core Points - The ongoing contract dispute between Disney and YouTube TV has led to Disney's channels being unavailable on YouTube TV since October 30, affecting subscribers' access to popular content like "Monday Night Football" and ABC News [1] - Public perception data suggests that YouTube is currently winning the PR battle, with a significant portion of respondents blaming Disney for the blackout [2][3] Group 1: Public Perception - A survey indicated that 58% of respondents view both parties as equally at fault, but 37% blamed Disney compared to only 5% for YouTube TV [2] - Another survey showed that 82% of respondents primarily blamed Disney, perceiving it as using blackouts to extract more money from distributors [3] - Negative mentions on social media from October 5 to November 5 showed Disney received over 18,000 mentions, while YouTube TV had about 14,000, but by November 6, negative sentiment shifted more towards YouTube TV [3] Group 2: YouTube TV's Strategy - YouTube TV has positioned itself as a protector of subscriber interests, arguing that Disney's proposed terms would lead to higher costs for subscribers and benefit Disney-controlled competitors [13] - YouTube TV offered a $20 credit to subscribers if the blackout continued for an extended period, although this offer was met with some disappointment [14] - The platform has maintained a creator-friendly and open brand image, appealing particularly to younger audiences and addressing economic concerns directly [15] Group 3: Disney's Messaging Challenges - Disney's messaging has focused on the value of its content, but it may not have resonated well with consumers, as some perceive a decline in the quality of Disney's entertainment output [5][11] - The use of on-air talent like Stephen A. Smith to communicate about the blackout may not have been effective, as it did not align with the audience's expectations [5][11] - Recent backlash against Disney includes criticism over price increases at its theme parks and the temporary suspension of popular shows, which may have further impacted its reputation [11][12]