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Lloyds to Add AI-Powered Financial Assistant to App in 2026
Lloyds Banking GroupLloyds Banking Group(US:LYG) PYMNTS.comยท2025-11-07 21:18

Core Insights - Lloyds Banking Group is set to introduce an AI-powered financial assistant in its mobile app by early 2026, aimed at enhancing customer engagement and financial management [1][2]. Group 1: AI Financial Assistant Features - The assistant will initially focus on helping customers manage spending, savings, and investments, with plans to expand its functionality across all financial products [2]. - It will provide 24/7 personalized financial coaching, acting as a financial companion that can answer questions and offer guidance, while also allowing easy referral to human support when necessary [3]. - The tool is designed to deliver tailored support, understanding specific customer requests and retaining memory for a more holistic experience, ensuring safe and relevant responses [4]. Group 2: Customer Engagement and Trends - Over 20 million customers are currently using Lloyds' apps for on-demand access to their finances, reflecting a shift towards digital financial services [5]. - Research indicates that personalization significantly influences consumer banking choices, with 72% of consumers stating it affects where they bank [7]. - The evolution of financial chatbots into capable problem solvers is shaping a future where digital assistants not only listen but also anticipate consumer needs [6].