Expedia is treating AI as a friend rather a mortal enemy, and its stock is soaring

Core Insights - Expedia shares reached a record close, indicating strong market performance driven by the company's strategic embrace of AI technology to enhance business operations rather than viewing it as a competitive threat [1] Company Summary - The online travel agent, Expedia, has successfully integrated AI into its business model, which has contributed to its recent stock performance [1] Industry Summary - The travel industry is witnessing a shift as companies like Expedia leverage AI to improve efficiency and customer experience, setting a precedent for others in the sector [1]