预计2026年市场规模突破3000亿元——电竞产业前景广阔

Core Insights - The inclusion of esports as formal events in the Asian Games and Olympics presents new opportunities for the esports industry [1] - The Chinese esports industry is expanding its value chain, encompassing game development, equipment upgrades, event operations, esports education, derivative product development, and cultural tourism integration [1][2] - The domestic gaming market achieved a sales revenue of 168 billion yuan in the first half of the year, marking a 14.08% year-on-year growth [2] - By 2026, the Chinese esports market is projected to exceed 300 billion yuan, significantly contributing to the digital economy [2] Industry Growth and Trends - The success of domestic games like "Black Myth: Wukong" has enhanced the global reputation of Chinese game development, accelerating the growth of the esports industry [1] - Continuous content updates and technological advancements are identified as the two main pathways for the esports industry to achieve sustainable growth [1] - "Honor of Kings," a flagship esports title from Tencent, has maintained its top position in global mobile game revenue, benefiting from ongoing content innovation and technical upgrades [1] Employment Opportunities - The expansion of the esports industry has led to a rapid increase in employment opportunities, with a growing demand for roles in game development, event organization, and club management [4] - The integration of esports and cultural tourism is creating new job roles that require expertise in both fields, such as planners and talent who understand both esports and tourism [4] - Over 139 universities in China now offer esports programs, producing more than 40,000 graduates annually, while the number of esports instructors has surpassed 580,000, reflecting a 32% year-on-year increase [4][5] Recommendations for Industry Development - To further enhance employment in the esports sector, it is suggested to refine job roles, implement practical learning through school-enterprise cooperation, and establish long-term policies that include esports employment in local talent plans [5]