“特色文化+”打开发展新空间

Core Viewpoint - The development of rural characteristic cultural industries is crucial for promoting comprehensive rural revitalization, supported by recent policies aimed at enhancing these industries and integrating production, life, and ecology [1][2][3]. Group 1: Policy Support and Development - The 20th Central Committee's Fourth Plenary Session emphasizes the need to cultivate and expand rural characteristic industries during the "14th Five-Year Plan" period [1]. - The "Accelerating the Construction of an Agricultural Power Plan (2024-2035)" issued in April 2023 highlights the deep development of rural characteristic cultural industries [1]. - The "Cultural Enrichment of Villages Work Plan (2025-2027)" released in September 2023 aims to promote the development of rural cultural industries as a key requirement [1]. Group 2: Challenges in Development - Many regions face challenges such as insufficient product innovation, incomplete industrial chains, low market share, and low cultural added value, which hinder innovation and value realization in rural characteristic cultural industries [1]. - There is a need for continuous efforts in deepening content, segmenting markets, and co-creating value to address these challenges [1]. Group 3: Strategies for Growth - Cultivating rural cultural IP by leveraging cultural relics, historical buildings, and intangible cultural heritage can create unique stories, images, brands, and products [2]. - Emphasizing innovation in industrial chain clusters, focusing on collaboration between enterprises, and extending innovation chains can enhance the effectiveness of cultural industry growth [2]. - Promoting cross-industry integration of rural characteristic culture with agriculture, manufacturing, tourism, and other sectors can invigorate industry development [2]. Group 4: Digital Transformation - The traditional characteristic cultural industries are encouraged to undergo digital transformation, enhancing cultural product innovation and integrating culture with technology [3]. - Collaborations, such as that between Suzhou embroidery inheritors and Tsinghua University's Future Lab, showcase innovative applications of technology in traditional crafts [3].