生产力、管理力、媒体+力：梅州柚百亿进阶

Core Insights - Meizhou pomelo has become a significant agricultural industry, with one in five pomelos in China produced in Meizhou, making it the largest pomelo production area in Guangdong and the second largest in the country [5][6][12] Industry Overview - The total planting area for Meizhou pomelo in 2024 is projected to be 649,500 acres, with an estimated total output of approximately 1,152,800 tons [7] - The entire Meizhou pomelo industry chain has achieved a production value exceeding 8.9 billion yuan, benefiting over 100,000 farming households [12][13] Economic Impact - In Meixian District, the pomelo industry has raised the average annual income of farmers to over 10,000 yuan, accounting for 40% of the agricultural population's income, and over 80% in main producing towns [13][14] - The village of Nanfeng in Yanyang Town has reported an annual income exceeding 50 million yuan from pomelo production [15] Development Strategies - The Meizhou government has implemented a "media+" strategy to enhance the industry's profile and market reach, focusing on four key areas: strict management, strong leading enterprises, expanding sales channels, and deep processing [17][18] - Strict management practices have been established to improve fruit quality, including standardized planting and lifecycle management [20][21][26] Market Expansion - Over 100 leading pomelo enterprises and more than 300 farmer cooperatives are active in Meizhou, creating a robust market structure that supports farmers [27][28] - Marketing efforts have included promotions on national media platforms and partnerships with major e-commerce and logistics companies to enhance distribution [31][32][34][35] Value Addition - Leading companies are focusing on deep processing of pomelo products, developing a range of items such as pomelo flower tea, pomelo beer, and various snacks, significantly increasing the added value of fresh fruit [36][39][40] - The establishment of pomelo parks and cultural tourism products has further diversified the economic benefits derived from the pomelo industry [41][42]