Xin Lang Cai Jing·2025-11-08 01:06Core Insights - The Chinese pork consumption market is slowly shrinking, leading to divergent performance between Muyuan Foods and WH Group in their Q3 2025 reports [1][9] - Muyuan Foods has shown remarkable growth, with revenue exceeding 100 billion yuan, while WH Group has maintained stable profitability despite limited revenue growth [1][3] Muyuan Foods Performance - Muyuan Foods reported a revenue of 111.79 billion yuan and a net profit increase of 41.01% to 14.78 billion yuan in the first three quarters of the year [1] - The company achieved a reduction in breeding costs from 13.1 yuan/kg at the beginning of the year to 11.6 yuan/kg by September, enhancing its risk resilience amid industry pressures [1] - Muyuan has successfully reduced its total liabilities by 9.796 billion yuan, achieving a debt-to-asset ratio of 55.50% and a net operating cash flow of 28.58 billion yuan [1] WH Group Performance - WH Group's revenue reached 44.523 billion yuan with a net profit of 3.959 billion yuan, reflecting a year-on-year growth of 1.19% and 4.05% respectively [3] - The company achieved a record high in total meat sales volume at 2.4885 million tons, despite limited revenue growth [3] - WH Group's average profit per ton in the meat products segment rose to 5,192 yuan, attributed to lower raw material costs and improved product mix [3] Strategic Developments - Muyuan Foods is expanding into the downstream slaughtering segment, achieving a slaughter volume of 19.16 million pigs in the first three quarters, a 140% increase year-on-year [4] - WH Group is cautiously extending its operations into upstream breeding, with a breeding capacity of 1 million pigs per year and a 22.4% increase in breeding revenue [5] - Both companies are attempting to break through their respective development bottlenecks by extending their reach along the industry chain [1][5] Competitive Advantages - Muyuan Foods excels in standardized and large-scale production management, while WH Group's strengths lie in brand operation and channel development [5][7] - Muyuan's cost advantages stem from improvements in disease control, breeding, nutrition, and technology, with a weaning-to-market survival rate of 93% [7] - WH Group is focusing on digital marketing and community engagement to enhance its brand presence and consumer loyalty [8] Market Outlook - The Chinese pork market is projected to see a gradual decline in consumption, with an expected average annual decrease of 0.5% until 2033 [8][9] - As the market contracts, leading companies must expand their operations along the industry chain to capture a larger share of the diminishing market [9]