第八届进博会|中国宠物市场强劲增长 进博会首设宠物主题展区
Zhong Guo Xin Wen Wang·2025-11-08 01:21

Core Insights - The Chinese pet market is expected to show strong growth, with a projected market size exceeding 811.4 billion RMB by 2025, driven by changing family structures and consumer attitudes towards pets [1][2] - The pet economy is becoming a significant growth area in consumer spending, with a focus on pet food, eco-friendly cat litter, health care, and shared products for pets and owners [1] - The market for urban pet dogs and cats has already surpassed 300 billion RMB in 2024, with expectations to exceed 400 billion RMB by 2027 [1] Industry Trends - The role of pets is shifting from "functional companions" to "family members," leading to growth in pet food, medical services, and technology sectors [1] - The primary pet owners are increasingly younger and more educated, with over 60% being born in the 1990s and 2000s, seeking high cost-performance and functional products [1] - Government policies aimed at boosting consumption and industry regulations are providing strong support for the pet economy's growth [1] Market Dynamics - Pet food remains the largest market segment, serving as a core driver of the pet economy, while pet medical services, supplies, and other services are also experiencing rapid growth [2] - The market is characterized by intense competition, with a continuous rise in the number of newly registered enterprises, fostering the development of competitive domestic brands [2] - Eight key trends are identified, including accelerated supply chain restructuring and domestic substitution, with companies leveraging smart technology and precise marketing to gain recognition [2]