Why Is E.W. Scripps (SSP) Stock Soaring Today

Group 1 - E.W. Scripps shares increased by 5.7% after forming an exclusive broadcast partnership with Major League Volleyball for the 2026 championship on its ION network [1] - The partnership includes live broadcasts of MLV's two semifinal matches and the championship match, enhancing Scripps Sports' portfolio of women's sports [1] - The move aims to strengthen ION's programming with live sports content to attract dedicated and advertiser-friendly viewers [1] Group 2 - Following the initial share increase, E.W. Scripps shares cooled down to $2.15, reflecting a 1.8% rise from the previous close [2] - E.W. Scripps shares have shown extreme volatility, with 79 moves greater than 5% over the last year, indicating that the market views the recent news as significant but not fundamentally altering its perception of the company [3] - The stock is down 14.8% since the beginning of the year and is trading 48.3% below its 52-week high of $4.15 from July 2025 [5]