品牌价值突破732亿元呼伦贝尔推动农牧业“产销牌”深度融合

Core Insights - Hohhot City is focusing on "ecological priority and green development" to transform and upgrade its agriculture and animal husbandry sectors through brand building, establishing a "1+9+N" regional public brand system with a total assessed value of 73.231 billion yuan [1] - The brand operation mechanism has been upgraded, with the management rights of the "Hohhot Prairie" public brand and nine sub-brands officially transferred to the Hohhot Agricultural Reclamation Group, aiming for centralized resource integration [1] - The city is addressing the challenges of small, scattered, and weak brands by promoting technological innovation and enhancing the industrial chain, including the construction of high-standard farmland and cold chain logistics [2] Brand Development - The "Hohhot Prairie" public brand serves as the core of the regional brand system, which includes nine sub-brands such as grassland lamb, beef, and milk, contributing to the high-quality development of the region [1] - A total of 20 enterprises have received the "Meng" brand certification, and over 60 enterprises have obtained brand authorization, covering various product categories [1] Technological and Logistical Innovations - The city is implementing high-standard farmland construction and efficient water-saving irrigation projects, collaborating with institutions like the Chinese Academy of Sciences to innovate agricultural techniques [2] - A cold chain logistics route has been established in partnership with SF Express, enabling rapid delivery of brand products to major cities across the country [2]