AUM Thresholds, Limited Track Records Dampen B/D Appetites for New ETFs

Core Insights - The ETF market is becoming increasingly competitive, making it difficult for issuers to find distribution space for new funds, especially for actively managed ETFs and those with innovative strategies [2][3] - A survey by Cerulli Associates revealed that 71% of asset managers find it challenging to secure shelf space for active ETFs on broker/dealer platforms, with 96% citing home approval on models/lists as a moderate challenge for ETF distribution [2][4] Distribution Channels - ETF issuers prefer wirehouses as the primary channel for growth, with 38% of respondents ranking them as their top choice, while 29% prefer independent and hybrid RIAs [4] - Independent broker/dealers and ETF model providers are seen as growth opportunities by only 13% of respondents each [4] Challenges in Placement - Limited shelf space and the short track record of new ETFs are significant barriers for asset managers in placing their products on broker/dealer platforms [5] - Broker/dealers typically require a minimum asset threshold of approximately $50 million to $100 million in AUM for ETF listings, which not all issuers achieve within the first year [6] Regulatory Considerations - Broker/dealers must adhere to the SEC's Regulation Best Interest rule, which complicates the approval of ETFs with less reliable track records, such as leveraged ETFs or those investing in emerging asset classes like cryptocurrency [7] - Active managers face additional challenges as broker/dealer firms often require a performance track record before approving funds for their platforms [7]