Jie Fang Ri Bao·2025-11-08 02:08Core Insights - The participation of American companies at the China International Import Expo (CIIE) reflects a strong commitment to the Chinese market, with over 50,000 square meters of exhibition space, marking the seventh consecutive year of leading participation [1][2] - American businesses view the CIIE as a platform for certainty amidst global trade uncertainties, emphasizing the importance of the Chinese market as a growth engine [1][3] Group 1: Market Participation - The American Food and Agriculture Pavilion, organized by the Shanghai American Chamber of Commerce and the U.S. Department of Agriculture, features 19 exhibitors and spans 350 square meters, both record numbers for the event [1][2] - Dynamite, a U.S. pet food brand, signed agreements totaling $5.8 million during the expo, showcasing the potential for significant business transactions [2] Group 2: Market Dynamics - The CIIE provides certainty in three dimensions: the vast Chinese consumer market, the efficiency of the expo as a platform, and the consistent open signals from China, evidenced by the eight-year history of the event [3] - American companies are actively seeking new opportunities in China, with expectations for increased transaction volumes compared to previous years, which were $500 million and $700 million in the last two years [2] Group 3: Company Initiatives - Nike announced the opening of its first creative production center outside the U.S. in Shanghai, aimed at enhancing connections with Chinese consumers and supporting local sports culture [6] - Estée Lauder introduced over ten new products at the expo and secured a procurement intention order worth $480 million on the opening day, indicating strong market interest [6][7] Group 4: Long-term Commitment - American companies are not only focused on immediate sales but are also making long-term strategic investments in the Chinese market, recognizing its purchasing power and growing innovation capabilities [7]