Wyndham’s bold tech bet is paying off, boosting guest experience

Core Insights - Wyndham Hotels & Resorts Inc. is one of the largest hotel chains in the U.S., operating 8,300 hotels across 100 countries and claiming to be the world's largest hotel franchisor [1] - The company reported a record first quarter in Q1 2025 with global openings of around 15,000 rooms, marking a 13% year-over-year increase [2] - Wyndham has introduced AI initiatives, including Wyndham Connect PLUS, to enhance guest engagement and improve hotel performance [2][3] AI Strategy and Implementation - In Q3 2025, Wyndham CEO Geoffrey Ballotti discussed the deployment of 230 AI agents that utilize Salesforce, Oracle, and Canary Technologies to enhance direct bookings and customer service [4] - The AI agents have comprehensive knowledge of all 8,300 hotels, enabling them to answer questions and facilitate seamless room bookings [7] - AI assistants have handled over 500,000 customer interactions, achieving a 25% reduction in average handle time and delivering a 300 basis points improvement in direct contribution for fully adopting hotels [8]