ServiceNow Just Announced a 5-for-1 Stock Split. So, Is Now the Time to Buy NOW Stock?

Core Insights - The artificial intelligence (AI) boom is significantly enhancing enterprise software, with ServiceNow emerging as a leader in this transformation [1][2] - ServiceNow's recent Q3 earnings report exceeded Wall Street expectations, highlighting its strong position in enterprise automation [2] - The company announced a 5-for-1 stock split to increase stock accessibility and liquidity, pending shareholder approval [3] Company Overview - Founded in 2004, ServiceNow is based in Santa Clara and focuses on intelligent workflow automation through its Now Platform, utilizing AI and machine learning [4] - The platform supports various industries, including finance, healthcare, and technology, enhancing operational efficiency [4] - ServiceNow has a market capitalization of $182.96 billion and plays a crucial role in enterprise digital transformation [4] AI Integration and Business Model - ServiceNow's AI capabilities work in conjunction with major cloud providers and enterprise data sources, acting as a "control tower" for businesses [5] - The company employs a unique pricing model that combines subscription and consumption-based structures, increasing flexibility and revenue [5] - Internally, ServiceNow leverages AI to streamline operations and improve workforce efficiency, reflecting the benefits it offers to its clients [5] Stock Performance - Over the past decade, ServiceNow's stock has increased by more than 920%, with a nearly 115% rise in the last three years [6] - Despite strong business performance, the stock is down 19% year-to-date in 2025, influenced by broader software sector pressures [6]