百年健美生首秀进博会，品牌在华发展迈入新阶段

Core Insights - Jamieson, a Canadian natural health brand, is expanding its presence in China, having established its China headquarters in 2023 and received recognition as a "Regional Headquarters of Multinational Companies" by the Shanghai Municipal Commission of Commerce in 2025 [1][4][5] - The Chinese market for vitamin and mineral supplements is experiencing significant growth, with a shift in consumer demand from basic nutrition to precise health management [4][5] Company Development - Founded in 1922, Jamieson entered the Hong Kong market in 1988 and officially launched in mainland China in 2000, steadily advancing its localization strategy [1] - The company has over 1,000 product formulations and operates in 45 countries and regions globally, holding the top market share in Canada [1][4] Strategic Partnerships - Since its listing on the Toronto Stock Exchange in 2017, Jamieson has intensified its international expansion, forming a global strategic partnership with Costco in 2019, and its core products are now available in Sam's Club nationwide [4] Market Engagement - At the recent China International Import Expo (CIIE), Jamieson showcased its commitment to the Chinese market by presenting its brand story and product quality through interactive displays and live streaming, aiming to build consumer trust [4][5] - The company's CEO emphasized the importance of integrating Canadian production standards with Chinese consumer health needs to enhance the global health industry's quality [5]