“人民咖啡馆”致歉

Core Viewpoint - The company "要潮人民咖啡馆" has acknowledged public criticism regarding its use of the term "人民" (People) in its branding and is taking steps to rectify the situation by rebranding in mainland China while maintaining its original name in Hong Kong, Macau, and overseas markets [3][6]. Group 1 - The café chain has opened nearly 30 stores across 20 cities in 18 provinces in China, with its parent company being 要潮（上海）文化传播有限公司 [8]. - The original name of the café was "THE PEOPLE," and multiple trademark applications for "人民咖啡馆" were rejected since 2022, leading to the current use of "潮人民咖啡馆" and "要潮人民咖啡馆" as registered trademarks [8]. - The café's branding has faced legal compliance issues due to the public and political connotations associated with the term "人民," prompting a re-evaluation of its marketing materials [6][8]. Group 2 - The company has committed to making changes to its branding by adding "要潮" to all signage and promotional materials in mainland China, while expressing sincere apologies to affected consumers [3][8]. - The café has gained popularity on social media as a new landmark, with many locations featuring similar designs and branding, which has raised concerns about the originality and legality of its branding [5][6].