以“红叶”之名带红特色文旅

Core Insights - The discussion around autumn foliage tourism is gaining traction on social media as many regions in China enter the peak viewing period for red leaves, attracting a significant number of tourists and creating seasonal tourism peaks [1] Group 1: Economic Impact - The development and utilization of red leaf landscapes and related products can boost local tourism revenue, promote the growth of related industries such as dining, accommodation, transportation, and entertainment, and create job opportunities, thereby increasing income for local communities [1] - Chongqing has hosted the Wushan Red Leaf Festival for 18 consecutive years from 2007 to 2024, attracting over 9.7 million visitors and generating a total tourism revenue of 8 billion yuan [1] - Liaoning Province has seen a 67% year-on-year increase in visitor numbers to red leaf-themed scenic spots since the beginning of autumn, with high-speed rail tourism orders accounting for 42% of total orders [1] Group 2: Challenges and Solutions - Despite the potential, challenges such as traffic congestion, insufficient parking, long wait times for tickets and viewing, and lack of differentiation among scenic spots hinder the tourist experience and economic benefits [2] - To address these issues, traffic management departments should enhance planning and optimize traffic order maintenance, increase public transport capacity and parking spaces around scenic areas, and implement measures to alleviate congestion [2] Group 3: Experience Enhancement - Scenic areas and related tourism enterprises should innovate by creating unique activities and improving visitor services to enhance the overall tourist experience [3] - Different types of visitor needs should be analyzed to provide differentiated options, such as organizing hiking activities for enthusiasts and offering nature classes for children [3] - Infrastructure and service levels around scenic spots should be improved, including adding dining areas and rest areas along trails and providing diverse accommodation and dining choices [3] Group 4: Brand Development - Utilizing local resource advantages to create distinctive cultural tourism IPs can help build influential tourism brands [3] - Establishing eco-tourism bases and exploring historical and cultural elements can enhance the tourism experience, while leveraging festivals for brand promotion can increase visibility and attract more visitors [3]