Core Insights - The launch of the new Tank 400 was held on November 6, with a starting price of 249,800 yuan, focusing on aesthetics, performance, and intelligence to cater to the travel needs of young consumers [1][7] Group 1: Product Features - The Tank 400 features a Hi4-Z all-terrain hybrid architecture, demonstrating excellent adaptability to low temperatures and complex road conditions, ensuring stable performance in various environments such as snow and high altitudes [5] - The vehicle includes a smart temperature-controlled refrigerator with a temperature range of -6℃ to 50℃, supporting freezing, refrigeration, preservation, and heating modes, enhancing outdoor travel convenience [5] - The spacious trunk and high expandability allow for easy accommodation of large items like bicycles and sports equipment, while the Nappa leather seats offer ventilation, heating, and massage functions to alleviate travel fatigue [5] Group 2: Safety and Technology - The Tank 400 is equipped with an infrared night vision system to assist in identifying obstacles in low-light or complex environments, improving nighttime driving safety [5] - The vehicle provides power supply capabilities with 6kW output externally and 2.2kW internally, suitable for charging photography equipment, drones, and lighting devices [5] Group 3: Market Positioning and Brand Strategy - The Tank brand has surpassed 800,000 global users and aims to explore youthful expressions through diverse activities to establish deep connections with young consumer groups [7] - The Tank 400 covers a full power matrix for strong off-road, general off-road, and urban commuting, enhancing user comfort and driving experience [7]
全新坦克400正式上市
Huan Qiu Wang·2025-11-08 06:07