“人民咖啡馆”道歉

Core Viewpoint - A coffee shop chain named "People's Coffee Shop" has gained popularity across multiple cities in China, raising concerns about its branding and legal compliance due to the use of the term "People" which carries strong public and political connotations [5][10][12]. Group 1: Company Overview - The "People's Coffee Shop" chain is operated by Yaochao (Shanghai) Cultural Communication Co., Ltd., which was established in 2020 [12]. - The company has attempted to register the "People's Coffee Shop" trademark multiple times but has been unsuccessful; currently, only two related trademarks, "Yaochao People's Coffee Shop" and "Chao People's Coffee Shop," are registered [12][13]. - As of now, the brand has opened 27 physical locations in cities including Shanghai, Beijing, Chongqing, Tianjin, Harbin, Nanchang, and Changchun [13]. Group 2: Legal and Compliance Issues - The use of the term "People" in the coffee shop's branding has raised legal questions regarding its compliance with the Trademark Law of the People's Republic of China, which prohibits marks that may harm socialist moral standards or have other negative impacts [10][16]. - Legal experts have indicated that the branding could mislead the public regarding the nature and source of the services, potentially damaging the public value associated with the term "People" [16]. - The coffee shop's branding significantly differs from its registered trademarks, which raises concerns about compliance with trademark usage regulations [16].