露露乐蒙打造进博会“游乐场”，中国区高管回应运动趋势变化

Core Insights - Lululemon has participated in the China International Import Expo for the second consecutive year, showcasing its commitment to the Chinese market and its growth potential [2][4] - The brand aims to inspire potential and enhance happiness through sports, aligning with China's "Healthy China 2030" initiative [4][10] Group 1: Brand Presence and Strategy - Lululemon's CEO highlighted that mainland China is the brand's second-largest market globally and a key driver of growth [4] - The company plans to continue investing in China, focusing on understanding unmet customer needs and fostering community culture [11][10] - The brand's booth at the expo featured interactive areas, including a display of a large artwork and a report on happiness in China, emphasizing its community engagement [8][10] Group 2: Market Trends and Consumer Behavior - There is a growing trend among Chinese consumers towards active and healthy lifestyles, with an increasing willingness to engage in sports [10][13] - Lululemon is expanding its product categories beyond yoga to include running, training, tennis, and golf, catering to diverse consumer interests [10][14] - The company has observed a shift in consumer preferences towards experiences that foster joy and connection, which aligns with its mission to enhance happiness [13][10] Group 3: Partnerships and Collaborations - Lululemon announced a strategic partnership with the "High Hundred Relay Race," which has attracted over 3 million young runners in the past decade [9][15] - The collaboration aims to promote physical fitness and community bonding among university students [14][15] - The brand's initiatives are designed to encourage participation in sports and enhance social connections through shared experiences [14][15]