来进博解锁情绪价值消费场

Core Insights - The eighth China International Import Expo (CIIE) is showcasing a vibrant consumer goods section, emphasizing emotional value alongside product offerings [1][3]. Group 1: Emotional Engagement in Consumer Goods - The "Warm Alpaca" booth from Peru attracted young audiences, highlighting the trend of emotional engagement in consumer products [3]. - The "the bálancing" booth featured an art installation that uses AI to capture audience emotions and provide personalized recommendations based on real-time data [3][5]. - Lululemon's booth design this year focuses on fun and engagement, aiming to attract a broader audience beyond just fitness enthusiasts [5][7]. Group 2: Strategic Collaborations and Brand Positioning - Lululemon announced a strategic partnership with the "High Hundred Relay Race," which has engaged over 3 million young runners in the past decade [7]. - Bubble Mart showcased its popular IPs, SKULLPANDA and CRYBABY, reflecting consumer emotional needs and aspirations for a high-quality lifestyle [9][11]. - IKEA is adapting to changing consumer demands by introducing new products that cater to emotional moments in home settings, with a new brand positioning of "Home gives life more" [14][16].