快手科技(01024)高级副总裁马宏彬:全面拓展AI应用 助力千行百业数智化升级
智通财经网·2025-11-08 07:46

Core Insights - Kuaishou Technology is leveraging AI innovations to enhance its digital platform and drive industry integration, marking a significant evolution over the past 14 years [3][4] - The company has launched the world's first user-accessible high-fidelity video generation model, Keling AI, which is poised to revolutionize video production efficiency and costs [4][5] - Kuaishou is embedding governance into its AI technologies to address safety and ethical challenges, promoting a dual approach of innovation and governance [7] Group 1: AI Strategy and Innovations - Kuaishou initiated a new AI strategy in early 2023, focusing on research, technological breakthroughs, and application innovations across multiple domains [3][4] - The Keling 2.5 Turbo version of Keling AI has achieved near film-level production standards, significantly reducing production costs to one-tenth of traditional methods and cutting production time by approximately 60% [4] - Keling AI has gained over 45 million global users and partnered with more than 20,000 enterprises, covering over 80% of countries and regions [4][5] Group 2: Technological Ecosystem and Applications - Kuaishou has developed a series of large model technologies, including OneRec for end-to-end recommendation and OneSearch for e-commerce, enhancing operational efficiency and user experience [6] - The company is integrating generative AI across its entire business chain, including content creation, commercial applications, and e-commerce [5][6] Group 3: Governance and Ethical Considerations - Kuaishou is exploring the integration of governance within its technology framework, shifting from "governance technology" to "technology governance" [7] - The company has implemented a dual system of explicit and implicit content identification to comply with new regulations on AI-generated content [7]