Core Insights - The official pre-sale of the IM LS9, a six-seat large electric SUV, has begun with a price range of 336,900 to 366,900 yuan, and it has achieved over 8,000 pre-orders within 30 minutes of the launch [2] - The LS9 is positioned as a high-end SUV, competing in a crowded market with other flagship electric models priced above 300,000 yuan, such as Li Auto's L9 and Aito's M9 [2][3] - IM has adopted an aggressive pricing strategy for the LS9, making it relatively affordable compared to other high-end models that often exceed 400,000 to 500,000 yuan [2] Product Features - The LS9 features advanced technology including an 800V architecture, 520-line ultra-vision lidar, NVIDIA Thor chip, and Lingxi digital chassis 3.0 [3] - It offers a 0-100 km/h acceleration in 4 seconds, comparable to a fuel-powered 4.0T V8 engine, and boasts a pure electric range of 402 km and a comprehensive range of 1,508 km [3] - The vehicle includes a B&O sound system, 4D mechanical massage seats, and an industry-first outdoor luxury package with 24-hour hot water availability [3] Market Position and Sales Strategy - IM has launched the LS9 as part of its strategy to enhance brand recognition and address sales challenges, with a new logo reflecting a sharper and simpler design [3] - The company has reported a total sales volume of 55,700 units from January to October this year, marking a 17.4% year-on-year increase, but still lagging behind leading domestic electric brands [4] - To boost sales before the end of the year, IM's co-CEO announced a tax subsidy for customers who complete their orders by November 25, in case of delays in invoicing [4]
电动SUV“9系车型”大乱斗，智己借LS9再战30万级市场
Jing Ji Guan Cha Wang·2025-11-08 08:40