日本酒要与中餐擦出新火花，日本中小企业在进博会上对中国消费市场有新解

Group 1 - The China International Import Expo (CIIE) serves as a crucial platform for Japanese companies to understand the Chinese market and promote their strategies and innovative products [1][5] - The Japan External Trade Organization (JETRO) has participated in the CIIE for eight consecutive years, showcasing 148 Japanese companies and organizations this year [1][5] - The JAPAN MALL section featured over 270 types of high-quality Japanese alcoholic beverages and food products, emphasizing the theme "Starting a New World with Sake" [1] Group 2 - Japan's agricultural and fishery product exports to China showed signs of recovery, with a total export value of 116.6 billion yen (approximately 6 billion RMB) in the first eight months of this year, marking a 10% year-on-year increase [3] - China has become the top destination for Japan's exports in 2024, particularly for products like sake, shochu, and other beverages [3] - The Japanese government aims to diversify the consumption scenarios for Japanese sake in China, moving beyond traditional pairings with Japanese cuisine [3] Group 3 - The CIIE has attracted 320 Japanese companies across various sectors, including energy, consumer goods, automotive, and materials, providing them with insights into Chinese market demands and supply chain advantages [4][5] - The Japan Chamber of Commerce in China highlighted the importance of the CIIE for Japanese small and medium-sized enterprises looking to enter the Chinese market [5] - A recent white paper indicated a slight improvement in the business conditions for Japanese companies in China, with 86% planning to expand or maintain their operations in the next 1-2 years [5]