抢“鲜”上市！融安金桔2025年营销季火热开启

Core Viewpoint - The launch of "融安金桔" (Rongan Kumquat) marks a significant step in promoting regional agricultural collaboration between Guangxi and Guangdong, aiming to enhance the brand's market presence and economic impact in the Guangdong-Hong Kong-Macao Greater Bay Area [3][5][53]. Group 1: Product Launch and Market Expansion - The "融安金桔" officially launched in the Greater Bay Area, delivering high-quality kumquats to consumers [3][4]. - The brand value of "融安金桔" reached 6.52 billion yuan in 2025, an increase of 600 million yuan from the previous year, ranking 53rd in the national geographical indication brand value list, up 11 places [23][24]. - The planting area for "融安金桔" is projected to reach 231,000 acres in 2025, with an estimated total output of 287,000 tons and a direct output value of approximately 5.6 billion yuan [27]. Group 2: Regional Collaboration and Economic Impact - Since the establishment of the partnership between Guangdong Suixi County and Guangxi Rongan County in 2017, a total of 338 million yuan has been invested in various support initiatives, focusing on industrial and consumption assistance [30][31]. - The collaboration has led to the establishment of a modern agricultural industrial park and the introduction of five kumquat deep processing enterprises, generating over 200 million yuan in annual sales [33][35]. - Rongan County has implemented 15 supportive policies for investors, resulting in the establishment of 10 new enterprises with an investment of 502 million yuan in 2025 [36][37]. Group 3: Quality and Recognition - "融安金桔" is recognized as a rare "three-in-one" geographical indication product, having received multiple national certifications and successfully entered international markets [20][22]. - The county's kumquat industry is a key pillar for rural revitalization, exemplified by the model of "half an acre of kumquats helps poverty alleviation" [15][16]. - The local government is actively promoting the integration of the kumquat industry with cultural tourism, enhancing the brand's influence and market reach [46][49].