Core Insights - The eighth China International Import Expo (CIIE) highlighted the growing importance of the silver economy, health and wellness industry, and elder financial services, with KPMG China launching its inaugural "Health and Wellness 50" project evaluation [1] Group 1: Industry Trends - The domestic health and wellness industry is characterized by strong policy support, diverse and personalized demand, significant technological empowerment, competitive participation from multiple entities, and localization of international experiences [1] - The health and wellness sector is expected to transition from "elderly services" to "lifecycle health management," evolving from "single services" to an "ecosystem" approach [1] - The industry will increasingly break the narrow perception of being "elderly-exclusive," expanding to encompass health status, sub-health, and end-of-life care across the entire lifecycle [1] Group 2: Economic Challenges - The aging population presents both challenges and opportunities for the health and wellness and elder financial services sectors, with significant barriers to silver consumption, such as preventive savings, supply-demand mismatches, and consumption environment obstacles [2] - Elderly individuals exhibit a high preventive savings tendency, with a savings rate of 61%, nearly double that of the general population, indicating a strong inclination towards precautionary savings [2] Group 3: Solutions and Innovations - To address the high preventive savings and reluctance to consume, it is essential to establish a "safety support system" for the elderly, enhancing social security and expanding long-term care insurance trials [2] - Financial innovation is needed to reduce reliance on savings, introducing specialized financial products that combine "pension security and moderate consumption," and exploring diverse funding channels for elder care, such as "reverse mortgages" and "pension wealth management" [2] - The supply side must shift from "mass production" to "precise customization," with companies needing to conduct in-depth research on the real needs of the elderly [3] - There is a need to break the misconception that "silver consumption is low-end consumption," providing tiered offerings for different income levels among the elderly, including affordable products and high-end services like customized wellness tourism and professional chronic disease management plans [3]
毕马威专家：激活银发经济 康养产业要从“单一服务”走向“生态闭环”
Zheng Quan Shi Bao Wang·2025-11-08 11:12