直通进博会|来伊份董事长施永雷:五大核心品牌覆盖多元消费需求构建“出海+进口”双循环

Core Insights - The snack industry is undergoing a significant transformation as consumers increasingly prioritize the ingredients and nutritional value of snacks, leading to a rise in health-focused snack products [2][4] - At the 8th China International Import Expo (CIIE), the company Laiyifen showcased a unique health food matrix, attracting numerous professional visitors [2] - Laiyifen's strategic upgrade includes five core brands that cover various consumer scenarios and demographics, enhancing internal collaboration and creating a symbiotic ecosystem [2] Financial Highlights - Laiyifen achieved a record high procurement signing amount of 250 million yuan at the CIIE, reflecting strong confidence in solidifying its global supply chain [2] - The company has transitioned from a participant to a co-builder at the CIIE over the past eight years, indicating a shift in its operational strategy [2] Strategic Initiatives - Laiyifen's collaboration with global partners extends beyond procurement to include joint gift box development and co-creation of new products, showcasing a strategic partnership model [2] - The company aims to deepen its "going global + importing" business model, leveraging the CIIE as a powerful international platform to enhance brand visibility [4]