沈阳策划12个“篇章”掀起冬季消费热潮

Core Points - The "Cold Winter, Not Cold, Just Buy GO" consumption promotion event was launched in Shenyang, aiming to stimulate winter consumption from November 2025 to February 2026, coinciding with major shopping events like "Double 11" and "Double 12" [1] - The event includes 12 thematic chapters focusing on various consumer experiences, such as shopping districts, e-commerce, and cultural products, enhancing the quality of consumer engagement [1] - Shenyang plans to attract at least 40 new domestic and international flagship stores and host over 20 events related to product launches and exhibitions during the promotion period [1] Thematic Summaries National Trend Chapter - The focus is on exploring traditional Chinese culture through food, craftsmanship, and creative products, with activities like "Taste of National Trend Cuisine" and "Cultural Heritage Experience" [2] Bathing Chapter - Shenyang aims to enhance its reputation as a "Bathing Leisure Capital" by hosting the second Bathing Leisure Consumption Season, inviting 260 industry experts and releasing the "2026 Bathing Guide" [2] - By the end of February 2026, the city targets to have 55 bathing establishments over 5,000 square meters, boosting tourism and consumption [2] Ice and Snow Chapter - Utilizing local ski resources, Shenyang will promote winter sports through events like the "Dream of Winter" campaign and the International Snowboard World Cup, encouraging innovative ice and snow-themed consumer experiences [2]