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乌镇峰会聚焦文化“新三样”:数字内容新引擎成焦点
Zhong Guo Xin Wen Wang·2025-11-08 13:34

Core Insights - The "New Three Samples" of culture, represented by online literature, online film and television, and online games, are gaining attention at the 2025 World Internet Conference in Wuzhen, focusing on their innovative development in industry integration and international dissemination [1][3]. Group 1: Industry Growth and Predictions - The micro-short drama sector has shown remarkable creativity this year, connecting hundreds of millions of users and demonstrating its potential to empower various industries [3]. - By 2027, it is predicted that the total number of Chinese online literature export works will exceed one million, with overseas revenue from web dramas expected to surpass $10 billion and online games' overseas revenue projected to exceed $25 billion [3]. Group 2: Content Quality and Cultural Values - The industry must take on greater social responsibility, particularly in managing content quality, cultural value guidance, and international compliance [3]. - Enhancing the cultural recognition of works is essential for the "New Three Samples" to achieve long-term success [3]. Group 3: Cultural Transmission and Global Reach - The key to accurately reaching global audiences lies in transforming "national" content into "global" narratives, requiring creators to be rooted in Chinese culture while possessing a global perspective [4]. - The success of Chinese micro-short dramas globally is attributed to a vast accumulation of text and a mature short-term monetization business model [4]. Group 4: Technological Advancements - Technology is becoming the core engine driving content evolution, with AI, big data, and VR significantly transforming content creation, dissemination, and experience [5]. - The global gaming industry will increasingly emphasize creativity and technology, particularly in high-quality design and visual effects within computer graphics [5].