Mei Ri Jing Ji Xin Wen·2025-11-08 15:19Core Insights - Young consumers are increasingly purchasing vehicles from bankrupt car companies, viewing them as opportunities for cost savings and value [1][2][4] - The phenomenon reflects a broader trend in the automotive industry, where many new energy vehicle brands are facing significant challenges and potential closures [8][9] Group 1: Consumer Behavior - Young consumers, such as a 28-year-old named Jiang, are motivated to buy vehicles from bankrupt brands like Neta due to substantial discounts, with one vehicle's price dropping from 149,900 yuan to 77,700 yuan after the company's bankruptcy [2][4] - Another consumer, referred to as Guan, purchased an Extreme A07 model for 150,000 yuan, down from an original price of 219,900 yuan, highlighting the appeal of these "abandoned cars" for budget-conscious buyers [4][6] - The trend is not impulsive; many buyers had previously considered these vehicles but were deterred by high prices and long wait times, with bankruptcy providing a new purchasing opportunity [6][7] Group 2: Industry Context - The automotive industry is undergoing a "淘汰赛" (elimination race), with numerous well-known new energy vehicle brands like WM Motor, HiPhi, Neta, and Extreme facing operational difficulties or closures [8][9] - Industry experts predict that between 2025 and 2027, many companies will either grow stronger or be eliminated from the market due to intense competition and a potential end to price wars [9] - Despite the challenges, the overall Chinese automotive market is experiencing rapid growth, with significant increases in new energy vehicle sales and market penetration [10][11]