进博会消费观察｜康维他六赴进博，开启“鎏金时刻”

Core Insights - Comvita, a leading brand of New Zealand Manuka honey, has participated in the China International Import Expo (CIIE) for the sixth consecutive year, showcasing its immersive exhibition themed "Golden Moments" [1][2] - The company emphasizes its commitment to quality control, with a full traceability system from honey source to finished product, and rigorous testing to ensure the potency of its Manuka honey [1] Company Overview - Comvita is a founding member of the Unique Manuka Factor Honey Association (UMFHA) and has cultivated third-generation Manuka trees to enhance honey quality over decades [1] - The company has a certified laboratory that meets both IANZ and MPI standards, ensuring the UMF value of its honey is accurately measured [1] Product Highlights - At this year's expo, Comvita presented its flagship product, UMF29+ Manuka honey, which is the highest UMF value product the company has offered to date [2] - Each batch of Comvita Manuka honey undergoes 34 tests before leaving the factory, ensuring sufficient active ingredient content and stability throughout its shelf life [1] Market Strategy - Comvita views the CIIE as a vital platform for deepening its integration with the Chinese market, recognizing the growing demand for high-quality natural health products [2] - The CEO of Comvita, Karl Gardon, highlighted the company's commitment to sustainable development and its role as a long-term partner in promoting healthy lifestyles for Chinese consumers [2]