Core Insights - The integration of film and tourism has become a new engine for local cultural tourism consumption, enhancing visitor experiences from simple "check-ins" to immersive "in-character" experiences [1][2][4] Group 1: Industry Trends - The popularity of film IPs is driving tourism, with locations like Zhejiang promoting themed travel routes that connect visitors to filming sites [2][4] - The film tourism sector is witnessing significant growth, with places like Dezhou reporting a 53% increase in visitor numbers and a 67% rise in revenue [3][7] - Innovative projects, such as VR experiences in Tonglu County, are being developed to create immersive tourism environments, combining technology with traditional tourism [5] Group 2: Economic Impact - Film tourism is not only enhancing local visibility but also significantly boosting related industries, leading to both economic and social benefits [4][6] - In Shandong, the success of the series "生万物" has led to a fivefold increase in daily visitors to filming locations, benefiting local businesses [7] Group 3: Challenges and Solutions - The industry faces challenges in transitioning from short-term visitor attraction to long-term sustainable development, with infrastructure and service quality needing improvement [8][9] - Local governments are implementing policies to support the growth of film tourism, including new product offerings and enhancing the overall tourism experience [9]
影视旅游:从观影到入戏要多久
Jing Ji Ri Bao·2025-11-08 22:07