Xin Lang Cai Jing·2025-11-09 00:26Core Viewpoint - The sales situation of Hainan's offshore duty-free market is showing marginal improvement, with recent duty-free policies continuously optimizing, indicating a potential industry turning point. China Duty Free Group (CDFG), as the industry leader, is expected to be the first to benefit from the fundamental recovery and valuation catalysts [1]. Group 1: Sales Performance - In Q3 2025, Hainan's offshore duty-free sales totaled 5.403 billion yuan, a year-on-year decline of 2.6%, which is an improvement compared to Q1 and Q2's declines of 11% and 4% respectively [2]. - The number of duty-free shoppers reached 946,000, down 14.4% year-on-year, while the average spending per shopper increased by 13.3% to 5,712 yuan [2]. - In September 2025, Hainan's offshore duty-free sales experienced a year-on-year growth of 3.4%, marking the first positive growth in 18 months, with sales during the National Day and Mid-Autumn Festival holiday reaching 944 million yuan, up 14% year-on-year [2]. Group 2: Policy Support - On October 17, 2025, the Ministry of Finance, General Administration of Customs, and State Taxation Administration jointly announced adjustments to the offshore duty-free shopping policy, effective November 1, which includes expanding the range of duty-free goods from 45 to 47 categories, introducing tax refunds for domestic goods, and allowing departing travelers to enjoy the duty-free shopping limit [3]. - On October 30, 2025, a notification was issued to enhance duty-free policies to boost consumption, optimizing tax refund policies for domestic goods and easing approval processes for duty-free shops at ports [3]. Group 3: Market Positioning - The domestic city duty-free policy is continuously improving, with the introduction of new management measures and enhanced shopping processes to promote consumer spending [4]. - CDFG and its subsidiary, China Outbound Tourism Service, are leading in the domestic city duty-free layout, with new stores opening in Shenzhen, Guangzhou, and Chengdu in Q3 2025, positioning them to benefit from ongoing policy optimizations [4]. Group 4: Financial Forecast - Revenue projections for CDFG from 2025 to 2027 are estimated at 54.9 billion, 61.5 billion, and 66.8 billion yuan, with year-on-year changes of -3%, +12%, and +9% respectively. Net profit attributable to shareholders is forecasted at 4.1 billion, 4.9 billion, and 5.8 billion yuan, with year-on-year changes of -5%, +21%, and +17% respectively [4]. - The current stock price corresponds to a price-to-earnings ratio of 40, 33, and 28 times for the years 2025, 2026, and 2027 [4].