海南离岛免税新政实施首周,购物金额同比大增
Huan Qiu Wang·2025-11-09 01:09

Core Insights - The new duty-free shopping policy in Hainan has led to significant growth in sales and customer numbers during its first week, with total shopping amounts reaching 506 million yuan and 72,900 shoppers, marking increases of 34.86% and 3.37% year-on-year respectively [1] - The policy expansion includes new product categories such as pet supplies and portable musical instruments, increasing the total number of duty-free categories from 45 to 47, which is expected to enhance the value of duty-free operators and improve consumer reach and spending [1] Group 1 - The total duty-free shopping amount reached 506 million yuan, with 72,900 shoppers in the first week of the new policy [1] - New product categories added include pet supplies and portable musical instruments, contributing to a total sales amount of 2.7468 million yuan for these items [1] - The adjustment aligns with expectations for expanding the range of duty-free products and increasing domestic goods in duty-free stores, which is anticipated to enhance the high-end retail channel's uniqueness [1] Group 2 - The long-term trend indicates that duty-free operators are transitioning into premium experiential retail brands, with further development potential for quality products in newly allowed categories [2] - The ongoing policies aimed at boosting domestic consumption are expected to drive leading duty-free operators towards a more comprehensive retail brand development, improving product variety and structure [2] - The performance of duty-free operators in attracting both domestic and international customers is showing positive results as product diversity continues to improve [2]