Group 1 - The Chinese market has become a crucial part of brand strategy and a source of creativity for luxury brands [1][9] - Kering's CEO, Luca de Meo, emphasized the importance of collaboration and innovation in the luxury sector during his first visit to China [4][6] - LVMH's CEO, Bernard Arnault, and other executives are actively engaging with local brands to understand their appeal and strengthen connections with Chinese consumers [3][7] Group 2 - Luxury brands are increasing their investments in China despite challenges, with a focus on local market integration and resonance [3][6] - The growth of local brands like 山下有松 and 裘真 is seen as a positive signal for the luxury market, indicating a shift in consumer preferences [9] - Companies are adopting innovative practices from the Chinese market to enhance their global operations, recognizing China's role as a leader in market innovation [9]
奢侈品牌CEO的进博内外:紧盯中国本土品牌借鉴创新力