从功能到生活方式！诺诗兰深耕户外3.0时代，越野赛事打造社交新场景

Core Insights - The outdoor lifestyle is becoming a new consumer trend, leading to a new development phase in the outdoor products industry [1] - The company Norslan is transitioning into the 3.0 era of outdoor industry, focusing on high-end product upgrades and integrating lifestyle with outdoor experiences [1][2] Company Developments - Norslan has launched the high-end "Yufeng" carbon plate running shoes, which received high praise from professional runners for their superior performance [1] - The "Hurricane" jacket series has seen a significant market performance, achieving a 500% increase in sales in the second half of the year compared to the first half [1] Market Trends - Today's outdoor enthusiasts prefer diverse experiences over solitary hiking, prompting Norslan to create events that combine beautiful scenery, local cuisine, and comprehensive support [2] - The company plans to host more large-scale international events in Jiangsu, aiming to deepen consumer engagement and brand community [2]