Xin Lang Cai Jing·2025-11-09 01:39Core Viewpoint - The "Smile Qingdao" urban public welfare initiative aims to enhance the city's cultural and civilizational spirit, promoting warmth and kindness through smiles, and is supported by various local organizations and institutions [1][8][19]. Group 1: Event Overview - The "Smile Qingdao" initiative was launched on November 7, 2023, at the Wangjiamaidao Community, focusing on building a civilized city through community engagement and warmth [1][2]. - The event featured performances by local school children and speeches from various leaders, emphasizing the importance of inner warmth alongside external beauty in a city [4][8]. Group 2: Support and Collaboration - The initiative is supported by the Qingdao Civilization Office and CITIC Bank Qingdao Branch, which has been actively involved in the city's economic and social development for 34 years [6][19]. - CITIC Bank focuses on various financial services, including technology, green finance, and digital finance, contributing to the sustainable development of the local economy [6][19]. Group 3: Cultural Significance - The "Smile Qingdao" initiative serves as a cultural link, showcasing the city's spirit through the smiles of its residents, and aims to transition from merely creating a civilized city to building a deeper cultural civilization [8][19]. - The event highlighted stories of local heroes and community members who embody the spirit of kindness and service, reinforcing the city's commitment to civility and warmth [8][11][13]. Group 4: Future Aspirations - The initiative will continue into 2025-2026, with plans for further community engagement and storytelling to spread the message of kindness and civility [14][21]. - The ongoing collaboration between media, government, and enterprises is crucial for sustaining the momentum of the "Smile Qingdao" initiative and enhancing the city's cultural identity [19][21].