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合肥市零售业创新交流会召开 政企协多方共绘行业发展新蓝图

Core Insights - The conference focused on innovative exchanges in the retail industry, highlighting successful case studies and strategies for transformation in supermarkets and retail businesses [1][22]. Group 1: Case Studies and Innovations - Wang Wei, Chairman of Fresh Legend, shared the "Eat and Play" theme, discussing the development of ready-to-eat foods and the promotion of fresh snacks, presenting a replicable model for cost control and category optimization [5]. - Yang Jun, Assistant General Manager of Home Family, emphasized a data-driven strategy for store transformation, optimizing customer flow and product categories to create ten themed areas, reflecting a consumer-oriented operational approach [7]. - Wang Huaichang, the coach for YH Supermarket's Anhui region, shared a comprehensive transformation experience focusing on the reconstruction of "people, goods, and environment" to meet diverse consumer needs [9]. Group 2: Expert Discussions and Recommendations - Lu Ling, General Manager of Wanda Commercial Management in Hefei, stressed the importance of collaborative business models to enhance customer dwell time, particularly in lower-tier markets where supermarkets with strong product and service capabilities can thrive [11]. - Professor Zhu Chaotai from Anhui International Business Vocational College highlighted the need for precise consumer targeting based on consumption data to avoid homogenized competition [13]. - Meng Xu, Secretary-General of Hefei Commercial Industry Association, advised companies to balance investment in transformation with expected benefits, recommending a focus on core categories and service detail optimization [15]. Group 3: Policy and Future Outlook - Wu Hao from Hefei High-tech Zone Free Trade Bureau provided insights into regional consumer demographics, commercial planning, and supportive policies for attracting investment [17]. - Key industry figures shared their observations on market trends, emphasizing the need for businesses to adapt to new consumer behaviors and challenges [18]. - The Hefei Commerce Bureau's Deputy Director, Yu Bo, concluded that the conference facilitated effective communication among government, associations, enterprises, and media, aiming to drive innovation in the retail sector and enhance Hefei's position as a regional consumption center [22].