Xin Lang Cai Jing·2025-11-09 02:55Group 1: Penfolds and Wine Industry - Penfolds has showcased its wine collection at the China International Import Expo for six consecutive years, launching the Year of the Horse limited edition wine [1] - The limited edition packaging incorporates Chinese paper-cutting art and features a selection of wines [1] - Penfolds has partnered with China Agricultural University since 2022 to establish the "Penfolds No. 1 Fund," supporting the training of wine professionals in China [1] Group 2: Zespri and Children's Nutrition - Zespri launched the "Sunshine Nutrition: Zespri Healthy Growth Plan" at the expo, focusing on children's nutrition education [3] - The project, supported by Fudan University Children's Hospital, aims to reach 1.5 million students and families by 2025 [3] - Zespri donated 10,000 golden kiwis to support children's nutrition education [3] Group 3: Macallan and Whisky Industry - Macallan debuted its refreshed 2025 whisky version at the expo, featuring a visual upgrade of its core range [5] - The brand set up an experiential space to showcase its sherry cask whisky production process [5] - Macallan aims to deepen consumer connections and share whisky culture through the expo [5] Group 4: VOSS and Water Industry - VOSS returned to the expo, representing Norway and showcasing its high-quality bottled water [7] - The brand emphasizes its natural and pure water sourced from Norway, with products available in various packaging [7] - VOSS aims to share the Norwegian lifestyle aesthetic and high-quality water experience with Chinese consumers [7] Group 5: Michelin and Tire Industry - Michelin showcased its innovations in tires and composites at the expo, highlighting sustainable materials [9] - The company presented a new rigid inflatable boat and a tire series designed for seasonal driving needs [9] - Michelin's booth design incorporated Chinese ink painting elements, reflecting its commitment to sustainability [9] Group 6: Marriott International and Hospitality Industry - Marriott International announced that its Four Points by Sheraton brand will surpass 100 hotels in China [11] - The brand has seen an 18% increase in new projects year-on-year, reflecting the demand for select service hotels [11] - Marriott operates over 660 hotels in China, serving approximately 260 million members [11] Group 7: InterContinental Hotels Group and Hospitality Industry - InterContinental Hotels Group celebrated its 50th anniversary in Greater China at the expo [13] - The group has introduced 13 brands in the region, with over 1,400 hotels in operation or under construction [13] - The exhibition showcased the new design concepts of its Holiday Inn brand [13] Group 8: Wanda Hotels and Hospitality Industry - Wanda Hotels made its debut at the expo, showcasing its brand system and global development achievements [15] - The company operates over 250 hotels across more than 300 cities, with a focus on international expansion [15] - Wanda is exploring the internationalization of its hotel brands through a "light asset" model [15] Group 9: Nikon and Optical Technology - Nikon presented its optical technology innovations at the expo, focusing on various applications [17] - The company showcased products like the Z5II camera and ZR cinema camera, highlighting their advanced features [17] - Nikon's exhibition included interactive activities to demonstrate how its technology enhances daily life [17] Group 10: CASETiFY and Lifestyle Products - CASETiFY made its first appearance at the expo, emphasizing product innovation and sustainability [19] - The brand showcased a range of products, including collaborations with local artists and limited editions inspired by Shanghai [19] - CASETiFY has initiated a phone case recycling program to promote sustainability [19]