XHW(SH:603888) Xin Hua She·2025-11-09 03:09Core Viewpoint - The misuse of AI models in e-commerce is leading to significant discrepancies between advertised products and actual items received by consumers, potentially violating consumer rights and trust [2][3]. Group 1: Misuse of AI Technology - Some merchants are abusing AI technology to create misleadingly perfect images of products, which do not accurately represent the actual items [2]. - The overuse of AI models to present "flawless" images can result in a breach of consumer rights and a loss of trust in the brand [2]. Group 2: Legal Implications - The implementation of the "Artificial Intelligence Generated Synthetic Content Identification Measures" aims to curb the misuse of technology and protect consumer rights [3]. - Existing laws, such as the Consumer Rights Protection Law and the E-commerce Law, explicitly restrict false advertising and related practices [3]. Group 3: Consumer Expectations - Consumers expect to receive products that match the images they see online, emphasizing the importance of product quality and genuine service over artificially created perfection [3].