外企看中国丨进博会“回头客”立邦：以场景化解决方案响应国家战略

Core Insights - The eighth China International Import Expo (CIIE) opened on November 5 in Shanghai, with Nippon Paint participating as a returning exhibitor, showcasing its commitment and strategic foresight in the Chinese market [1] Group 1: Company Developments - Nippon Paint upgraded its exhibition presence this year, expanding its booth from 300 square meters to 500 square meters, reflecting its recognition of the CIIE's platform effects [3] - The company shifted its display strategy from showcasing "parts" to offering complete "packaged solutions," indicating a more integrated approach to its offerings [3] - Nippon Paint's collaboration network expanded significantly, with a 50% increase in the number of entry permits applied for compared to last year, involving both its team and more partners from the supply chain [3] Group 2: Product Innovations - The highlight of Nippon Paint's exhibition was the global launch of its "Low-altitude Flight All-domain Coating Solution," aimed at addressing safety challenges for aircraft and landing surfaces [3] - The solution includes special coatings that protect composite materials from deformation and environmental damage while being 20% lighter per square meter than traditional aviation coatings [3] - The ground coating is designed to withstand the intense impact of aircraft takeoff and landing, featuring slip resistance and durability to extend the lifespan of ground facilities and reduce maintenance costs [3] Group 3: Market Commitment - Nippon Paint emphasizes its long-term commitment to the Chinese market, viewing it as the most important and opportunity-rich market globally [4] - The company continues to invest heavily in China, with over 70 production bases and 10 R&D centers established, including a major automotive paint production base in Tianjin with an annual capacity of 130,000 tons [4] Group 4: Sustainability Initiatives - Nippon Paint is focused on the transformation and application of green technologies, with plans to launch a production line for its air-purifying "photocatalytic coating" by the end of the year, following its debut at last year's CIIE [6]