智能眼镜行业“吹牛”成风

Core Insights - The smart glasses industry is experiencing a surge of optimism, with many companies claiming significant order volumes and potential for growth, but there is a disconnect between what is promised and what is delivered [1][2][3] - The competition is intensifying, with various startups and established tech companies vying for market share, leading to inflated claims about sales and orders [2][4] - The actual sales figures and order fulfillment rates are often much lower than reported, raising concerns about the sustainability of the market [5][6] Group 1: Market Dynamics - Companies like Rokid, VITURE, and others are entering the smart glasses market, with expectations of high demand and significant orders from major tech players [2][4] - The industry is characterized by a high rate of return for smart glasses, with some manufacturers reporting return rates as high as 40% to 50% [6][8] - The gap between projected sales and actual performance is evident, with many companies unable to meet their own ambitious targets [3][5] Group 2: Investment Sentiment - Investors are cautious about the smart glasses sector, with some choosing to focus on upstream supply chain opportunities rather than direct investments in smart glasses manufacturers [13][14] - The trend of over-reporting sales figures and order volumes is prevalent, leading to skepticism among investors regarding the true health of the market [5][6] - The potential for a bubble exists, as many companies are competing to secure funding without delivering on their promises [14][15] Group 3: Product Development Challenges - Smart glasses are still considered "half-finished" products, with many companies struggling to balance performance, weight, and battery life [9][10] - The integration of advanced technologies into smart glasses has led to increased complexity, making it difficult for manufacturers to deliver a viable product [9][10] - The industry is facing significant hurdles in achieving the necessary functionality and user experience that consumers expect [10][14]