超6万人鸟巢见证顶级电竞赛

Core Insights - The 2025 King of Glory KPL Annual Finals set a Guinness World Record for the most spectators at a single esports event, with 62,196 attendees [1][2] - The event, featuring a total prize pool of 70 million yuan, is a significant milestone for the development of esports in China [2] - Over 85% of the audience were from outside Beijing, indicating strong cross-city interest in the event [4] Event Highlights - The finals took place at the Bird's Nest, showcasing a thrilling competition that culminated in Chengdu AG Super Play's victory [3] - The event generated a consumer frenzy in the surrounding area, with long queues for merchandise and a significant increase in hotel prices due to high demand [2][4] Economic Impact - The event spurred a surge in local commerce, with nearby shopping centers extending their hours and hosting viewing parties for fans unable to secure tickets [5] - Exclusive discounts for ticket holders at various hotels and shopping centers contributed to a notable increase in "ticket root economy," reflecting a shift in esports consumption from niche to mainstream [6]