2025—2026年黑龙江冬季冰雪旅游“百日行动”启动

Core Viewpoint - The Heilongjiang Province is launching a "100-day action" for winter ice and snow tourism from November 8, 2025, to February 28, 2026, aiming to establish itself as a world-class ice and snow tourism destination and economic hub through a series of enhancement actions [1][2]. Group 1: Product Development - The province is focusing on product supply by creating a new system for all-region ice and snow tourism, introducing a product matrix centered around the "Enjoy Ice and Snow in Longjiang" initiative, featuring ten themed routes including charming ice city, ice and snow events, and outdoor activities [1]. Group 2: Industry Innovation - The province is promoting "ice and snow +" integration to foster new consumption scenarios in cultural tourism, developing a matrix of unique festivals such as the Harbin International Ice and Snow Festival and the Qiqihar Snow Camping Festival [1]. Group 3: Infrastructure Improvement - Infrastructure enhancements are being implemented to support a "fast entry, slow travel" model, including actions for traffic improvement and tourism facility upgrades, focusing on smart tourism and transportation [1]. Group 4: Market Regulation - The province is strengthening market regulation through the "Integrity Accompanying Tour in Longjiang" initiative, ensuring transparent consumption and a safe travel environment for tourists [2]. Group 5: Service Optimization - Efforts are being made to enhance tourism services, including the establishment of service stations and improvements to the 12345 hotline for better multilingual support and foreign card payment convenience, aiming to provide a warm experience for both domestic and international visitors [2].